The biggest online guitar event of 2026.
The biggest guitar course launch ever.

Solo School is Paul Davids' highly anticipated lead-guitar course, launched via a free Solo Week event that unites millions of guitarists from all over the world.

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Who is
Paul Davids?

Paul Davids is the most trusted name in online guitar education. A decade of compounding audience work, five paid courses, and a brand built on craftsmanship rather than clickbait. He's one of the very few guitar creators aspiring players actually want to sound like.

Solo School is the flagship his audience has been asking for. The first launch architected as a cultural event rather than a course drop.

YouTube Subscribers
0M
Engaged, global, predominantly adult male. Acquires guitars, gear, and instruction.
Course Customers
0K+
Five courses sold to date. A warm base that renews on every launch.
Course Revenue
0M+
Lifetime revenue across the five-title back catalogue at evergreen pricing.
Years Building Trust
0+
Since 2015. Deep authority in an audience that rewards authenticity.

The most exciting
and requested topic in guitar...
Solos.

Every guitarist, from the bedroom player who picked up the instrument six months ago, to the seasoned intermediate who's been playing for decades shares the same dream: to play a solo that wows the world and channels the guitar heroes who made them fall in love with the instrument.

Solo School is the course that finally shows them how.

01

The most requested topic Paul's audience has ever asked for

Soloing-related content consistently outperforms every other topic on Paul's YouTube channel. Audience surveys confirm it across every platform he's active on. This isn't a bet. It's the course his community has been asking him to make.

02

A curriculum built around the heroes guitarists actually want to sound like

Every guitarist wants to emulate their heroes. Solo School's modules are structured around seven of the most aspirational lead players in history, giving the course seven distinct micro-audiences and seven distinct reasons to buy.

The Curriculum · Seven Heroes

Seven legends.
One course.

i.
David Gilmour
David Gilmour
ii.
Mark Knopfler
Mark Knopfler
iii.
John Mayer
John Mayer
iv.
Eric Clapton
Eric Clapton
v.
BB King
BB King
vi.
Jimmy Page
Jimmy Page
vii.
Jimi Hendrix
Jimi Hendrix

Turning a course launch
into a cultural moment.

The typical course launch is a funnel: ads, webinar, cart, close. It moves product but it doesn't move culture. Solo School is architected the opposite way: as a global online event the entire guitar community wants to take part in, with the course reveal arriving at its peak.

Five days of live programming with guitar legends. A solo challenge even seasoned players want to participate in. Guitar giveaways from the biggest brands. An engaged community all celebrating the guitar solo.

Instead of asking guitarists to pay attention to another launch, we're inviting them into something their favourite guitarists and guitar brands are already part of. The launch becomes the least-effortful part. The event does the work.

Amplifiers

Three reasons this
isn't just another launch.

Paul is respected at every level of the guitar world at once: by the legends who play, by the brands that make the instruments, and by the creators who teach alongside him. That layered credibility is the reason Solo Week can pull off what a typical course launch can't.

i.

Legendary guitarists

Paul has already sat down with guitar legends from Dominic Miller to Julian Lage, collaborated with Grammy-winning artists, and performed on real songs. He's uniquely positioned to attract the biggest names in guitar, because they already know who he is.

ii.

Brand partnerships

Paul has excellent standing relationships with the biggest guitar brands: Fender, Gibson, Yamaha, Line 6, and more. Brands have been asking for years how they can get more involved with the channel. He's declined every one of them, until now.

iii.

Affiliate army

Paul is seen as a mentor by the wider guitar creator community. They are eager to feature on anything he does, as seen on his ongoing YouTube series "10 Guitarists Solo Over The Same Track", which has already pulled in dozens of respected players from across the space.

The Twelve-Week Architecture

Five phases.
One compounding sequence.

Every phase is engineered to hand off warmed, qualified demand to the next. Lead volume compounds across the window, from 10,000 to over one million in twelve weeks.

The twelve weeks at a glance.

Leads compound through Phases 1–4. Revenue concentrates sharply in the cart window of Phase 5.
W01 W02 W03 W04 W05 W06 W07 W08 W09 W10 W11 W12 10K 100K 300K 1M 01 · TEASE 02 · ANNOUNCE 03 · AMPLIFY 04 · SOLO WEEK
01Tease
Weeks 01–03
02Announce
Weeks 04–07
03Amplify
Weeks 08–11
04Solo Week
Week 12
05Cart Open
Weeks 13–14
01/05
Tease
Weeks 01–03
01/05
Tease · Build Curiosity Weeks 01 — 03

The tease.

Cold-traffic ad testing begins. Three lead magnets quietly seed the audience: a Solo Framework, a Tone Cheatsheet, and a free guitar giveaway. No announcement yet. Just teases from Paul. We're finding the hooks that convert.

Mechanics

  • Ad TestingScripting 15–20 hook variants across Meta and YouTube.
  • Lead MagnetsSolo Framework PDF. Tone Cheatsheet. Weekly Guitar Giveaway entry.
  • Quiet PhaseNo public launch messaging. Paul's YouTube continues its normal cadence.
Leads
10,000
Opt-ins from cold-traffic ad tests across three lead magnets.
Channel Focus
Paid Media
Meta and YouTube ad testing to find the hooks that convert.
Key Deliverable
Winning Hooks
Validated creative angles to scale through Phase 02.
02/05
Announce · Activate the Audience Weeks 04 — 07

The announcement.

Paul announces Solo Week publicly: on YouTube, across his email list, and on every organic surface he owns. Solo-themed content becomes the entire YouTube output. Weekly guitar giveaways begin.

Mechanics

  • YouTube PivotEvery Paul Davids video for the next 8 weeks is solo-themed. All CTAs point to Solo Week.
  • Giveaway RhythmWeekly guitar giveaways begin. Each one drives registrations for Solo Week.
  • Email RevealExisting email list of 200k informed first. Early notification perk.
Leads
100,000
10x increase as Paul's owned channels activate behind the announcement.
Channel Focus
Owned Media
YouTube, email, Instagram, Patreon, all pointing at Solo Week.
Key Deliverable
Mass Awareness
Solo Week enters the conversation of every Paul Davids viewer.
03/05
Amplify · Borrow Every Audience Weeks 08 — 11

The amplification.

Affiliates activate. PR lands. Every major guitar creator and publication with aligned audience promotes Solo Week, not as a pitch, but as an event they're part of. Lead volume compounds past 300,000.

Mechanics

  • Affiliate WavePartner creators promote to their lists. Event-first framing, not transactional.
  • Press OutreachGuitar publications, podcasts, newsletters. Paul available for selected interviews.
  • Paid ScaleValidated creative from Phases 01–02 scales across Meta and YouTube.
Leads
300,000
3x from Phase 02 as affiliate and PR distribution compounds.
Channel Focus
Borrowed Reach
Affiliates, PR, coalition audiences. Not spend-dependent.
Key Deliverable
Cultural Velocity
Solo Week becomes a topic of conversation across the guitar internet.
04/05
Solo Week · The Event Week 12

The event.

Five consecutive days of live programming featuring guitar legends. Guitar soloing masterclasses, interviews and challenges. One million guitarists converge on one moment to celebrate the guitar solo. Day 5 is the cart open for Solo School.

Mechanics

  • Daily TeachingPaul releases a new lesson each afternoon built around a legendary guitarist's hero move.
  • Fireside ChatsEvening live collabs with each guest, broadcast on YouTube. Followed by community Q&A.
  • Solo ChallengeParticipants submit their solo attempts to win a custom shop guitar. The submissions themselves generate thousands of pieces of user-generated content, further amplifying Solo Week's reach across social channels.
  • Day 5 Cart OpenSolo School unveiled. Expiring bonuses: free upgrade to Pro tier for live attendees.
Reach
1,000,000+
Coalition audience: Paul's plus four guests plus coverage of the event itself.
Cadence
5 Days Live
Afternoon Paul lessons. Evening fireside chats. Daily community activation.
Cart Open
Day 05
Live reveal. Expiring Early Bird bonuses. Peak emotional commitment.
Sample Schedule
Afternoon teaching · Evening live
01 Day One
Afternoon
Starting a solo — a plan of attack
Paul teaches the Gilmour hero move as the lesson's anchor.
Evening
Fireside · Rick Beato
Breaking down the greatest solos of all time.
02 Day Two
Afternoon
Emotion in playing — timing & phrasing
Paul teaches the Jimmy Page hero move.
Evening
Fireside · Joe Bonamassa
Phrasing, feel, and modern blues-rock lead.
03 Day Three
Afternoon
Dialing in the right tone
Paul teaches the Mark Knopfler hero move.
Evening
Fireside · Mark Knopfler
Tone, gear, and the craft of lead guitar.
04 Day Four
Afternoon
Putting it all together
Paul teaches the John Mayer hero move.
Evening
Fireside · John Mayer
The modern lead voice: feel, tone, and decision-making.
05 Day Five
Afternoon
Introducing Solo School
Paul unveils the course. Cart opens. Pro upgrade expiring.
Evening
Finale livestream
Paul live with returning guests. Expiring bonuses. Peak urgency.
05/05
Cart Open · Convert Weeks 13 — 14

The conversion window.

The cart is open for 10 days. A multi-email launch sequence, daily urgency content, and expiring bonuses drive 40,000 course sales against a qualified audience.

Mechanics

  • Cart Sequence14–16 emails across 10 days. Opens with offer, ramps through social proof and objection handling, closes with hourly urgency on Day 10.
  • Urgency AssetsDaily video content from Paul through the cart window. Bonuses expire on a stack.
  • Abandoned CartThree-email recovery flow at 1hr / 24hr / 48hr. Tested and ready.
  • Affiliates PushPartner creators promote during the cart window for commission.
Sales Target
40,000
Against a qualified audience of 1M+ Solo Week participants.
Cart Window
10 Days
Classic launch bathtub curve that peaks on open and close.
Revenue Target
$10M
Blended across Standard, Pro, and VIP tiers. Details ahead.
$10M
The Launch Target

Here's how it adds up.

1,000,000 qualified leads into Solo Week. A 4% buy rate against a warmed, pre-sold audience who just spent a week with Paul and four legendary guests. A blended offer averaging $250 across three tiers.

The product of those three numbers is ten million dollars.

Qualified Audience
1M
Solo Week participants: the leads walking into the cart window warm.
Buy Rate
4%
Against a live-event audience after 5 days of programming. Conservative against launch benchmarks.
Unit Sales
40K
Courses sold across three pricing tiers during the 10-day cart window.
Blended AOV
$250
Weighted across Standard ($199), Pro ($399), and VIP ($999) tiers.

Assumptions

Baseline: 1,000,000 Solo Week participants into the cart window. Buy rate and AOV adjustable across realistic ranges.

Buy Rate
4.0%
1.0%3.5%6.0%
Blended AOV
$250
$199$300$400
Qualified Audience
1,000K
500K1M1.5M
Projected Launch Revenue
$10.0M
Gross revenue across the 10-day cart window
Units Sold
40,000
Estimated Ad Spend
$1.0M
Affiliate Commissions
$1.0M
Net Revenue
$8.0M
The Opportunity

Partner with
Paul Davids.

Creators across the guitar space, and well beyond it, will be watching closely to see which platforms Paul has chosen to partner with for Solo Week. Over the space of 14 weeks, hundreds of thousands of new users will be interacting with whichever platforms Paul chooses. Solo School is the biggest launch the guitar world has ever seen, and the partners attached to it carry that association forward.

The launch needs best-in-class infrastructure at every layer: an email platform that can handle a million-subscriber list and a 14-email cart sequence, a course platform that can host the Solo School product and its three pricing tiers, and a community platform that can carry Solo Week's live programming, the Solo Challenge submissions, and the alumni space that lives on after the launch closes.

The creators watching this launch include the biggest names in online education. The platforms Paul partners with won't just power Solo Week; they'll become the platforms those creators seriously consider for themselves. That's the conversation we want to have.

Be part of the biggest
guitar event of 2026.